![]() I use a small amount, the lather builds up quickly. The shampoo is pink and the texture is thick. I feel comfortable in the sun because it comes with UV protection. ![]() I use the Fekkai treatment everyday and have noticed that my red tint has not faded. It's been over a month since highlighting my hair with red tint. I have never heard of Fekkai until my friend introduced me to the brand. I wanted a shampoo and conditioner that would prevent my highlights from fading quickly. I had decided to highlight my hair after two years of not using highlights. True Fekkai treats my colored highlights with finesse! It's not too perfume-y and very feminine. Works very well for keeping your color fresh for much longer. Viewpoint lets us share and learn from one another.so awesome! Hope you love it too. Come back and write your own review and review others. It's a little expensive but so is coloring your hair, so why not invest on having to color less and have your hair look great?! You should try it at least once.then I bet you'll be hooked like me. ![]() Trust me- If you color your hair, this shampoo is the best investment you can make to extend the life of your hair color! It's also very conditioning and I love the fragrance. I tried three others before I found FF Tech. I usually used Pantene but wasn't happy with how long my color lasted and decided to try a few other shampoos. I was skeptical of this shampoo because for me it's pricey. Even when I blow dry and style my hair (straighten with a flat iron and use hair spray) the scent still lasts all day long and I have definitely gotten compliments from many guys on how good my hair smells! It smells good but not a scent that's totally addicting like some shampoos out there, but it's also not too bad honestly and the scent seems to last all day (especially when I air dry my hair). I also feel like it didn't totally cleanse my hair. It's a heavy shampoo and I found it to make my hair oily faster than other shampoos. It helps the color from stripping, but weighs hair down. It made my hair static-y in the winter time. However, it does smell really good and seems to preserve the color after processing my hair. It weighs my hair down after continued use and makes it more oily than normal. Overall this shampoo is great for about a week of use, then I feel like I have to switch up the brand. I love the whole set of this hair care system (shampoo, conditioner, treatment). I have tried sever brands and in my opinion this one is the most effective. It washes out easily and leaves my residue when I heat style my hair! It is more expensive but it is worth every last penny! I also love that this shampoo does not weight my hair down. This product keeps my hair nice and soft. ![]() I color my hair often and I constantly worry about drying my hair out. Red is an extremely difficult color to keep and with this shampoo it extends my color at least an extra week! The second thing that I love about this product is the fact that it keeps my hair so nice and soft. I am a natural blonde that has always wanted red hair. This would be my number one recommendation for excellent color care shampoo! I can't tell you how long I have searched for the perfect hair shampoo that caters to color treated hair! The first thing that I love about this shampoo is that it really does help extend my hair color. True Great shampoo, great scent, great buy. I love the crisp scent and it even made my pillowcase smell pretty. This shampoo had zero color loss in the sink and I noticed that my hair had a silkiness and shine that I had never had before. I judge a color shampoo on how much color loss I see in the suds. However, if you have the money to spend on a color shampoo this should be the one. Its high price point is so beyond my budget, I can't imagine every buying it again. It even made my pillowcase smell pretty! However, I would NEVER be able to buy this on my own. My hair smelled like I had just left an expensive salon. There was almost no color loss from washing my hair, and my hair felt so silky and smooth. I was so impressed with the results that I used a gift card to purchase the full size bottle. Prior to buying a full-size bottle, I received a sample sized trial bottle as a gift.
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